Updated Date: 01/09/2020
Golden Tours Limited (‘Golden Tours’, ‘we’ or ‘us’ or ‘our’) gather and process your personal information in accordance with this privacy notice and in compliance with the relevant data protection Regulation and laws. This notice provides you with the necessary information regarding your rights and our obligations, and explains how, why and when we process your personal data.
Established in 1984, Golden Tours Limited are London’s sightseeing experts, providing top quality tours around the city and day trips to the best UK locations such as Stonehenge and Bath. With over 30 years of experience and an unrivalled range of top-quality London tours, they are proud to be in partnership with internationally renowned Gray Line Association and preferred partners of Warner Bros. Studio Tour London.
Golden Tours is committed to protecting your privacy in accordance with their obligations under data protection legislation. The current data protection law is found in the Data Protection Act 1998 but with effect from 25th May 2018, the main data protection law will be the General Data Protection Regulation as supplemented by the Data Protection Act 2018 and related laws.
Golden Tours’ registered office is at Murray House, 1 Vandon Passage, London SW1H 0AS and we are a company registered in the UK under company number 02608886. We are registered on the Information Commissioner's Office Register and act as the data controller / data processor when collecting/processing your data. If you have any query related to your personal data, contact us via email or post.
Golden Tours processes your personal information to meet our legal, statutory and contractual obligations and to provide you with our products and services. We will never collect any unnecessary personal data from you and do not process your information in any way, other than as specified in this notice.
The personal data that we collect from customers or visitors:
We collect information in the below ways:
A cookie is a simple text file that is stored on your computer or mobile device by a website's server and only that server will be able to retrieve or read the contents of that cookie. Each cookie is unique to your web browser. It will contain some anonymous information such as a unique identifier and the site name and some digits and numbers. When you access our websites or apps, your device will provide us some information such as type of device, operating system of device you are using or may report any details of website or app crash.
We also use a number of additional advertising cookies through tools that may change from time to time. However, these tools use a number of cookies to collect information and website usage statistics without personally identifying individual visitors to Golden Tours Ltd.
Golden Tours takes your privacy very seriously and will never disclose, share or sell your data without your consent; unless required to do so by law. We only retain your data for as long as is necessary and for the purpose(s) specified in this notice. Where you have consented to us providing you with promotional offers and marketing, you are free to withdraw this consent at any time.
Subject to any exceptions or exemption under applicable law, you have rights to access any personal information that Golden Tours processes about you:
If you believe that we hold any incomplete or inaccurate data about you, you have the right to ask us to correct and/or complete the information and we will strive to do so as quickly as possible; unless there is a valid reason for not doing so, at which point you will be notified.
You also have the right to request erasure of your personal data or to restrict processing (where applicable) in accordance with the data protection laws; as well as to object to any direct marketing from us. Where applicable, you have the right to data portability of your information.
If we receive a request from you to exercise any of the above rights, we may ask you to verify your identity before acting on the request; this is to ensure that your data is protected and kept secure.
We do not share or disclose any of your personal information without your consent, other than for the purposes specified in this notice or where there is a legal requirement.
We may also share your personal information with professional advisors such as bankers, insurers, auditors and consultants who are assisting us to running our day to day business. You can visit their website for further information regarding how they are dealing with your personal data.
All processors acting on our behalf only process your data in accordance with instructions from us and comply fully with this privacy notice, the data protection laws and any other appropriate confidentiality and security measures.
The personal data we collect from you may transfers, and stored at destination outside of the EEA (European Economic Area) based on;
You may request a copy of the mechanisms we have placed to secure your data by contacting us.
Under the terms of a contract between you and Golden Tours, we need to collect your personal data by law. If you fail to provide that data when requested, we may not able to provide the services you requested or may not be able to perform the contract we have or trying to enter into with you. (for example, to provide you with out of London tour or sightseeing tours).
Golden Tours only ever retains personal information for as long as is necessary and we have strict review and retention policies in place to meet these obligations. We are required under UK tax law to keep your basic personal data (name, address, contact details) for a minimum of 6 years after which time it will be destroyed.
We keep the personal data you have provided including your name, contact details, payment card details (partial card number) in our database for 2 years according to company policy. After that we anonymize all personal data. Some data we do not anonymize, for example product related information, number of passengers booked and date you have booked as it helps us in statistical performance analysis.
We keep call recording data for 6 month and after that it is removed. We also keep CCTV recording for 30 days. Every 30 days it will overwrite previous recordings. When there is any incident or grievances, we keep video clips until it resolved.
Where you have consented to us using your details for direct marketing, we will keep such data until you notify us otherwise and/or withdraw your consent.